Sandra Fisher-Martins fights “information apartheid” -- the barrier created by overly complex language.
Sandra Fisher Martins helps Portuguese businesses and government agencies introduce clarity to their communications. After seeing a Plain English campaign in England, she was inspired to establish Portugues Claro -- a consulting and training firm that works to ensure that people are not disenfranchised by what she calls an "information apartheid" that keeps the majority of her fellow Portuguese from fully understanding documents they need for their daily lives. She is working to develop Euro-clear, a European diploma in clear communication.
Find more examples of plain language at Portugues Claro's website.
"Sabemos que, demasiadas vezes, a forma como o Estado e as empresas comunicam com o público confunde, exclui e intimida. (We know that, too often, the way the state and businesses communicate with the public confuses, intimidates and excludes.)"Português Claro