Larry Burns is the vice president of R&D for GM. His job? Find a new way to power cars.
Larry Burns is on a mission: to reinvent the automobile using nonpolluting hydrogen fuel cells. As the vice president of R&D and strategic planning at GM, he's one of the people who will be called on to lead the US auto industry into its next incarnation.
Burns has been a persistent advocate of hydrogen power and other advanced propulsion and materials technologies for cars. His thinking is, the industry can keep making small energy improvements in the current cars it makes -- or it can take a big leap forward to build a whole new kind of car.