Kirk Citron began his career as a fast-rising advertising executive, but now writes and provides media consultation for select non-profits.
Kirk Citron seems to have an innate understanding of all things media. He began his career in advertising at Ogilvy & Mather in New York, but soon started his own agency with Matt Haligman. Citron Haligman Bedecarré landed major clients and was named Adweek’s West Agency of the Year. Citron then transformed the company into AKQA -- a digital advertising agency that has won awards on both sides of the Atlantic with offices around the world.
Today, Citron continues to write and innovate. He is the editor of The Long News, finding news stories that will continue to matter as many as a thousand years from today, and consults for a number of non-profit organizations. He is also the author of the play But Not For Lunch, which has been staged at theaters in Maine, Miami and Pennsylvania.
"Some stories are more important than others."Kirk Citron
“We are drowning in news. Reuters alone puts out three and a half million news stories a year. … How many of those stories are actually going to matter in the long run?”