Kevin Allocca watches YouTube videos. For his job.
Writer and analyst Kevin Allocca works with YouTube Trends, a spot for tracking the latest viral videos -- and connecting to the communities that make the parodies, tributes and reply videos that circle the giant viral planets of the YouTube-iverse.
“In a world where over two days of video get uploaded every minute, only that which is truly unique and unexpected can stand out in the way that [viral videos] have.”
“On YouTube no one has to green-light your idea.”
“Tastemakers, creative participating communities, complete unexpectedness — these are characteristics of a new kind of media and a new kind of culture.”