As principal researcher for Nokia, Jan Chipchase travels around the world and inside our pockets in search of behavioral patterns that will inform the design of products we don't even know we want. Yet.
Jan Chipcase can guess what's inside your bag and knows all about the secret contents of your refrigerator. It isn't a second sight or a carnival trick; he knows about the ways we think and act because he's spent years studying our behavioral patterns. He's traveled from country to country to learn everything he can about what makes us tick, from our relationship to our phones (hint: it's deep, and it's real) to where we stow our keys each night.
Jan's discoveries and insights help inspire the development of the next generations of phones and services at Nokia. As he puts it, if he does his job right, you should be seeing the results of his research hitting the streets and airwaves within the next 3 to 15 years.
"A trove of mobile trivia, Mr Chipchase (actual job title: principal researcher) knows, first-hand, that burkha-wearing students in Iran cheat in exams using hidden Bluetooth headsets; that 50 per cent of the world’s women keep their phones in their handbags (and miss 30 per cent of their calls); and that most Asian early adopters who watch mobile TV ignore the mobile part and tune in from home"Times UK