Memory-manipulation expert Elizabeth Loftus explains how our memories might not be what they seem — and how implanted memories can have real-life repercussions.

Why you should listen

Elizabeth Loftus altered the course of legal history by revealing that memory is not only unreliable, but also mutable. Since the 1970s, Loftus has created an impressive body of scholarly work and has appeared as an expert witness in hundreds of courtrooms, bolstering the cases of defendants facing criminal charges based on eyewitness testimony, and debunking “recovered memory” theories popular at the time, as in her book The Myth of Repressed Memory: False Memories and Allegations of Sexual Abuse (with Katherine Ketcham).

Since then, Loftus has dedicated herself to discovering how false memories can affect our daily lives, leading her to surprising therapeutic applications for memory modification -- including controlling obesity by implanting patients with preferences for healthy foods.

What others say

“Loftus... has demonstrated repeatedly how unreliable memory is, going so far as to show that full-grown adults can have entire fake memories implanted in their psyches” — Stanford Magazine

Elizabeth Loftus’ TED talk

More news and ideas from Elizabeth Loftus

Ideas

Think you’ve got a terrible memory? You don’t know the half of it

February 19, 2014

Last year, MIT neuroscientists Xu Liu and Steve Ramirez manipulated the memory of a mouse. In a fascinating and mildly troubling breakthrough caused by a laser and the protein channelrhodopsin, they “activated” fear memories in a mouse. The impetus, says Ramirez, was the awful feeling of a break-up, the desire, Eternal Sunshine-style, to erase the […]

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