Andy Hobsbawm is the European chair of Agency.com and the founder of the website Green Thing.
Internet advertising pioneer Andy Hobsbawm is the European chair of Agency.com. He founded the first international Internet agency in 1994, and was a founder of Online Magic, a firm that merged with Agency.com in 1997.
Merging his passions for ads and the environment, he's a cofounder of the website Green Thing, which shares seven fun, punchy little (and big) ways to go green, using clever video and graphics to get across a message of accessible greening. He also keeps an interesting, if a bit sleepy, blog around a book project called Small Is the Next Big Thing.
“Great creativity is astonishingly, absurdly, rationally, irrationally powerful.”
“We’ve got the science, we’ve had the debate. The moral imperative is on the table. Great creativity is needed to take it all, make it simple and sharp. To make it connect. To make it make people want to act.”— on climate change