In his new book, "Reinventing Fire," Amory Lovins shares ingenious ideas for the next era of energy.
Amory Lovins was worried (and writing) about energy long before global warming was making the front -- or even back -- page of newspapers. Since studying at Harvard and Oxford in the 1960s, he's written dozens of books, and initiated ambitious projects -- cofounding the influential, environment-focused Rocky Mountain Institute; prototyping the ultra-efficient Hypercar -- to focus the world's attention on alternative approaches to energy and transportation.
His critical thinking has driven people around the globe -- from world leaders to the average Joe -- to think differently about energy and its role in some of our biggest problems: climate change, oil dependency, national security, economic health, and depletion of natural resources.
Lovins offers solutions as well. His new book and site, Reinventing Fire, offers actionable solutions for four energy-intensive sectors of the economy: transportation, buildings, industry and electricity. Lovins has always focused on solutions that conserve natural resources while also promoting economic growth; Texas Instruments and Wal-Mart are just two of the mega-corporations he has advised on improving energy efficiency.
“What if we could make energy do our work without working our undoing?”
“Fire made us human, fossil fuels made us modern, but now we need a new fire that makes us safe, secure, healthy and durable.”
“We've got 21st century technology and speed colliding head-on with 20th and 19th century institutions, rules and cultures.”