Allison Hunt has worked in advertising and marketing for 20 years, developing human insight and persuasion into an art for her clients. She found these skills came in very handy when confronting the Canadian medical system.
Why you should listen to her:
Allison Hunt runs HATCH Research Intelligence in Toronto, which handles marketing communications and strategy development for clients like Kellogg's, Pfizer and Unilever. After 20 years in marketing and advertising, she distills her career down to two key components: human insight and persuasion.
The story she tells at TED is both a reflection of the power of marketing -- and a parable of giving and getting.
