Mission Blue - Sylvia Earle

The wish

Mission Blue

The winner

Sylvia Earle

The year


I wish you would use all means at your disposal — films! expeditions! the web! new submarines! — to create a campaign to ignite public support for a global network of marine protected areas, Hope Spots large enough to save and restore the blue heart of the planet.

The plan

Galvanize global support for marine protected areas that will cover 20% of the world's oceans by 2020 through public outreach, scientific expeditions and partnerships with global corporations and governmental bodies.

Current status

In April 2010, Mission Blue, a five-day TED conference to draw public attention to ocean protection, took place on Lindblad’s National Geographic Endeavor in the Galapagos Islands, Ecuador. Over $17 million was commited to seven ocean conservation intiatives. With support of the Planet Heritage Foundation, Razorfish, National Geographic, IUCN and Google Earth, Mission-Blue.org was launched to create public awareness, access and support for marine protected areas worldwide.

Get involved

  1. Ignite support for Sylvia's wish and join the Mission Blue online community: follow Mission Blue on Facebook and Mission Blue on Twitter
  2. Support a Mission Blue Hope Spot expedition or help us build and deploy 1000m and 11,000 meter subs to explore and care for the high seas/deep sea. Join us.

Sylvia's bio

Sylvia Earle has been at the frontier of deep ocean exploration for four decades. She's led more than 50 undersea expeditions, and she's been an equally tireless advocate for our oceans and the creatures who live in them.
Learn more about Sylvia