TED Initiatives » Ads Worth Spreading
These are the 10 winners of our second Ads Worth Spreading challenge. The dream behind this initiative is to find ads that communicate ideas with consumers in the same way that TED wants to communicate with its audience. An idea can reset someone’s worldview and even begin a domino effect as they pass it on to friends. We invite you to view, comment and share these ideas in advertising.
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NTT Docomo
Xylophone
03:04
To advertise the new "Touch Wood" mobile phone, Drill Inc. built a 144 foot xylophone in the middle of the forest, using only sustainably harvested wood. The sheer beauty and scale of the instrument is represented with perfect creative execution.
Winners
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NTT Docomo
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Rethink Breast Cancer
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Microsoft Xbox
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Sharpie
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Mazda
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Prudential
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Engagement Citoyen
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Chipotle
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L'Oréal Paris
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CANAL+
How we choose the winners
We use a few different methods to help us find the most interesting work from around the globe. Six teams of two – made up of one renowned TED speaker and one rising star from the advertising industry – work together to nominate incredible work across specific categories. Twenty-five leading voices in the ad industry act as Advocates and also make nominations. An Ads Worth Spreading channel on YouTube provides an open entry system for agencies, producers and brands to nominate their work. Learn about judging criteria »
What winners receive
The final selections are revealed at the TED conference in Long Beach, California, and are featured after talks across TED.com. The teams behind the ads are honored at a special celebration co-hosted by TED and YouTube at the Art Director’s Club in New York City. More about what winners receive »
Acknowledgements
Our industry supporters have been invaluable contributors to every stage of this initiative. TED: YouTube, AICP, NiceSpots, Art Directors Club, 4A's, IAA, IAB, Contagious Magazine and The Advertising Club of New York.