These are the 10 winners of our third Ads Worth Spreading challenge. The dream behind this initiative is to find ads that communicate ideas with consumers in the same way that TED wants to communicate with its audience. Dig deeper and discover what audiences and the creative directors behind the ads had to say about this year's selections by downloading the Ads Worth Spreading report »
Safety warnings aren't especially memorable, but this quirky, animated bit is hard to forget. While setting fire to your hair or poking a grizzly bear are dumb ways to die, ignoring safety rules around trains is the dumbest of all.
Melbourne Metro Rail
Six teams of two – made up of one renowned TED speaker and one rising star from the advertising industry – work together to nominate incredible work across specific categories. Twenty-five leading voices in the ad industry act as Advocates and also make nominations. Learn about judging criteria »
The final selections are revealed at the TED conference in Long Beach, California, and are featured after talks across TED.com. The teams behind the ads are honored at a special celebration co-hosted by TED and YouTube in New York City. More about what winners receive »
Our industry supporters have been invaluable contributors to every stage of this initiative. TED: YouTube, AICP, NiceSpots, Art Directors Club, 4A's, IAA, IAB, Contagious Magazine and The Advertising Club of New York.