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About this ad: No one should pay for a mistake with their life. That's the punchline to this powerful conversation between two men without enough time to react to a life-changing accident.

About the New Zealand Transport Agency

The New Zealand Transport Agency is tasked with promoting safe and functional transport by land. Its Māori name, Waka Kotahi, means "one vessel" and is intended to convey the concept of "travelling together as one".

About Clemenger BBDO New Zealand

Clemenger Group is the largest communications group in Australia and New Zealand, with about 1500 employees and headquartered in Melbourne, Australia.