Speakers Stewart Brand: Futurist

Founder of the Whole Earth Catalog, cofounder of the Well and the Long Now Foundation, writer, editor and game designer, Stewart Brand has helped to define the collaborative, data-sharing, forward-thinking world we live in now.

Since the 1960s, he has maintained that — given access to the information we need — humanity can make the world a better place. One of his early accomplishments: helping to persuade NASA to release the first photo of the Earth from space. The iconic Big Blue Marble became the cover for his Whole Earth Catalog, a massive compendium of resources and facts he thought people might like to know. And we did: the 1972 edition sold 1.5 million copies. In 1987, he wrote The Media Lab: Inventing the Future at MIT; in 1994, How Buildings Learn.

Currently Brand is working with computer scientist Danny Hillis to build the Clock of the Long Now, a 10,000-year timepiece; his Long Now Foundation also runs a number of spinoff projects, including the Rosetta Project, cataloguing the world's languages, and the Long Bets website. He's also busy with the Global Business Network (part of the Monitor Group), helping businesses plan for the near and way-far future.

"..between 1968 and 1972, two communities began to mingle within blocks of the Whole Earth Catalog offices in Menlo Park. One, centered around the Stanford Research Institute and composed primarily of engineers, was devoted to the ongoing pursuit of increased human-computer integration. The other, clustered around the Catalog and the countercultural communities it served, focused on the pursuit of individual and collective transformation in a New Communalist vein. Stewart Brand positioned himself between these worlds and, in a variety of ways, brokered their encounter."

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