A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen to him:
Richard St. John knew how he had found success -- through his marketing company, the St. John Group, which boasted clients like Nortel and BlackBerry/Research in Motion. But he couldn't get away from the question: Why him? He thinks of himself as an average guy, not talented at school, not terribly handsome or particularly lucky. So he spent more than a decade interviewing 500 people he defines as successful -- from architect Frank Gehry to non-celebrities successful in their own lives.
The resulting book, Spike's Guide to Success: Stupid, Ugly, Unlucky and RICH, has spawned a new avenue of success for St. John as a motivational speaker and talk-show star. His newest book is 8 to Be Great: The 8 Traits that Lead to Great Success.
"It's so great. It's such a boost of confidence. This book really gives you a lot of self-esteem about who you are, and that you really can be somebody."Thomas Fischer, Habitat for Humanity
Blog Posts on TED
-
Richard St. John on TED.com – December 10, 2006
Why do people succeed? Is it because they’re smart? Or are they just lucky? Neither. Analyst Richard St. John condenses years of interviews into an unmissable 3-minute slideshow on the real secrets of success.
