Alan Iny: Reigniting creativity in business

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About this talk: It’s a paradox. Creativity has never been more essential to competitiveness in the business world, but the critical approach to practical creativity in organizations is often lacking. Alan Iny offers a key to the well-meaning exhortation to “think outside the box:” Apply doubt to the very models and philosophies that make up the box itself.

About this speaker

As the senior specialist for creativity and scenarios, Alan has trained thousands of executives and BCG consultants on how to think creatively. A member of the firm’s strategy leadership team, he has vast experience in advising companies worldwide in innovation, scenarios, transformation, organization design and change management across industries. In 2013, Alan launched “Thinking in New Boxes: A New Paradigm for Business Creativity,” written with Luc de Brabandere, and published by Random House.

About this event

TED@BCG was an event produced by TED in conjunction with our partner, the Boston Consulting Group. The event gathered together leaders from business, academia, and society who have been at the forefront of change and transformation. The TED@BCG series of events were held in Singapore and San Francisco in October 2013.