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Cradle to cradle design

TED2005 · 20:05 · Filmed Feb 2005
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Green-minded architect and designer William McDonough asks what our buildings and products would look like if designers took into account "all children, all species, for all time."

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Architect
Architect William McDonough believes green design can prevent environmental disaster and drive economic growth. He champions “cradle to cradle” design, which considers a product's full life cycle — from creation with sustainable materials to a recycled afterlife. Full bio

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