Discuss this talk: Design is in the details ( Paul Bennett )
About this talk
Showing a series of inspiring, unusual and playful products, British branding and design guru Paul Bennett explains that design doesn't have to be about grand gestures, but can solve small, universal and overlooked problems.
About Paul Bennett
As a creative director at Ideo, Paul Bennett reminds us that design need not invoke grand gestures or sweeping statements to be successful, but instead can focus on the little things in life, the... Full bio and more links »
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