Tony Fadell:
The first secret of design is ... noticing

TED2015 · 16:41 · Filmed Mar 2015
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As human beings, we get used to "the way things are" really fast. But for designers, the way things are is an opportunity ... Could things be better? How? In this funny, breezy talk, the man behind the iPod and the Nest thermostat shares some of his tips for noticing — and driving — change.

Product creator
As the originator of the iPod, Tony Fadell is no stranger to disruptive technology. With Nest, he’s zeroed in on tech’s most elusive targets: household appliances. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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