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Tom Wujec:
Got a wicked problem? First, tell me how you make toast

TEDGlobal 2013 · 9:01 · Filmed Jun 2013
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Making toast doesn’t sound very complicated — until someone asks you to draw the process, step by step. Tom Wujec loves asking people and teams to draw how they make toast, because the process reveals unexpected truths about how we can solve our biggest, most complicated problems at work. Learn how to run this exercise yourself, and hear Wujec’s surprising insights from watching thousands of people draw toast.

Designer
Tom Wujec studies how we share and absorb information. He's an innovative practitioner of business visualization — using design and technology to help groups solve problems and understand ideas. He is a Fellow at Autodesk. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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