Simon Sinek

How great leaders inspire action

18:04 •
Filmed Jan 2009 at TEDxPuget Sound
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Simon Sinek has a simple but powerful model for inspirational leadership — starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers ...

Simon Sinek
/ Leadership expert

Simon Sinek explores how leaders can inspire cooperation, trust and change. He's the author of the classic "Start With Why"; his latest book is "Leaders Eat Last."  Full bio.

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