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Shimpei Takahashi:
Play this game to come up with original ideas

TEDxTokyo · 5:40 · Filmed May 2013
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Shimpei Takahashi always dreamed of designing toys. But when he started work as a toy developer, he found that the pressure to use data as a starting point for design quashed his creativity. In this short, funny talk, Takahashi describes how he got his ideas flowing again, and shares a simple game anyone can play to generate new ideas. (In Japanese with English subtitles.)

Toy designer
Shimpei Takahashi thinks we should forget about analyzing data or sales figures and just come up with ideas — lots and lots of ideas. Full bio
This talk was presented to a local audience at TEDxTokyo, an independent event. TED editors featured it among our selections on the home page.

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