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Sheena Iyengar:
How to make choosing easier

TEDSalon NY2011 · 16:05 · Filmed Nov 2011
Subtitles available in 34 languages
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Sheena Iyengar: How to make choosing easier
16:05 · Filmed November 2011 at TEDSalon NY2011 · Subtitles available in 34 languages

We all want customized experiences and products — but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.

Psycho-economist
Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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