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セス・ゴーディン: "スライスしたパン"

TED2003 · 17:01 · Filmed Feb 2003
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選択肢に溢れているけれど、選ぶ時間が少ないこの世の中で、私たちは普通のものに見向きもしなくなっています。なぜ、退屈なアイディアよりも、ひどく奇想天外なアイディアの方が私たちの注目を集めやすいのか、マーケティングの権威、セス・ゴーディンが解説します。

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Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead. Full bio

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