Ray Anderson:
레이 앤더슨이 지속가능성의 기업적 논리에 대해 얘기합니다.

TED2009 · 15:54 · Filmed Feb 2009
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레이 엔더슨은 자신이 운영하는 카펫 회사를, 전통적인 원료 조달/제조/사용 후 폐기라는 전통적인 산업 시스템을 근본적으로 바꾸면서 매출을 증대시키고 수익을 두 배로 성장시켰습니다. 그는 온화하고 절제된 톤으로 지속 가능한 사업의 강력한 비젼에 대해 이야기합니다.

Sustainable-business pioneer
Ray Anderson founded the company that makes covetable Flor carpeting. But behind the fresh design is a decades-deep commitment to sustainable ways of doing business — culminating in the Mission Zero plan. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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