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레이 앤더슨이 지속가능성의 기업적 논리에 대해 얘기합니다.

TED2009 · 15:54 · Filmed Feb 2009
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레이 엔더슨은 자신이 운영하는 카펫 회사를, 전통적인 원료 조달/제조/사용 후 폐기라는 전통적인 산업 시스템을 근본적으로 바꾸면서 매출을 증대시키고 수익을 두 배로 성장시켰습니다. 그는 온화하고 절제된 톤으로 지속 가능한 사업의 강력한 비젼에 대해 이야기합니다.

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