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Paul Zak:
ポール・ザック:信頼と道徳性、そしてオキシトシン

TEDGlobal 2011 · 16:34 · Filmed Jul 2011
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道徳的に正しい行いをしたいと駆り立てるものは何でしょうか?神経経済学者のポール・ザックは、安定した社会をつくるのに必要な信頼や共感などの感情に対してオキシトシン(彼は”道徳分子”と呼びます)が関わっていると考えられる理由を説明します。

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Neuroeconomist
A pioneer in the field of neuroeconomics, Paul Zak is uncovering how the hormone oxytocin promotes trust, and proving that love is good for business. Full bio

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