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Mark Ronson:
How sampling transformed music

TED2014 · 16:54 · Filmed Mar 2014
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Sampling isn't about "hijacking nostalgia wholesale," says Mark Ronson. It's about inserting yourself into the narrative of a song while also pushing that story forward. In this mind-blowingly original talk, watch the DJ scramble 15 TED Talks into an audio-visual omelette, and trace the evolution of "La Di Da Di," Doug E. Fresh and Slick Rick's 1984 hit that has been reimagined for every generation since.

pin This talk was presented at an official TED conference, and was featured by our editors on the home page.
Music producer and DJ
His production credits range from Amy Winehouse to Paul McCartney — ace DJ, musician and producer Mark Ronson has lived recent music history from the inside out. Full bio

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