Kate Adams:
4 larger-than-life lessons from soap operas

TED@UPS · 12:27 · Filmed Sep 2016
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Soap operas and telenovelas may be (ahem) overdramatic, but as Kate Adams shows us, their exaggerated stories and characters often cast light on the problems of real life. In this sparkling, funny talk, Adams, a former assistant casting director for "As the World Turns," share four lessons for life and business that we can learn from melodramas.

Digital storyteller
UPS's Kate Adams spends her days dissecting digital communications to find a better way to tell brand stories and connect with customers. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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