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Don Norman:
Don Norman e as 3 formas como o design te faz feliz

TED2003 · 12:41 · Filmed Feb 2003
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Nesta apresentação de 2003, o crítico de design Don Norman vira o seu olhar incisivo em direcção à beleza, divertimento, prazer e emoção, relativamente ao design que faz as pessoas felizes. Nomeia os três elementos que um produto bem desenhado deve ter para ser bem sucedido.

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Cognitive scientist and design critic
Don Norman studies how real people interact with design, exploring the gulf between what a designer intends and what a regular person actually wants. His work has resulted in some classic books, including "The Design of Everyday Things." Full bio

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