Don Norman:
Don Norman e as 3 formas como o design te faz feliz

TED2003 · 12:41 · Filmed Feb 2003
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Nesta apresentação de 2003, o crítico de design Don Norman vira o seu olhar incisivo em direcção à beleza, divertimento, prazer e emoção, relativamente ao design que faz as pessoas felizes. Nomeia os três elementos que um produto bem desenhado deve ter para ser bem sucedido.

Cognitive scientist and design critic
Don Norman studies how real people interact with design, exploring the gulf between what a designer intends and what a regular person actually wants. His work has resulted in some classic books, including "The Design of Everyday Things." Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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