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Dan Ariely:
ダン・アリエリー

TED2009 · 16:23 · Filmed Feb 2009
Subtitles available in 34 languages
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Dan Ariely: ダン・アリエリー
16:23 · Filmed February 2009 at TED2009 · Subtitles available in 34 languages

ダン・アリエリーは私たちのモラルに潜む落とし穴に注目する行動経済学者です。何故、ずるいことをしたり、(時として)盗みを働いても平気だという考え方が生まれてくるのか、その隠された真実を探ります。ユニークで愉快な実験を通して、彼は人が「予想通りに不合理」で無意識のうちに自分たちの判断を左右されているのだと指摘します。

Behavioral economist
It's become increasingly obvious that the dismal science of economics is not as firmly grounded in actual behavior as was once supposed. In "Predictably Irrational," Dan Ariely tells us why. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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