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댄 애리얼리가 묻습니다. "우리는 결정을 내릴 때 우리 마음대로 하고 있는걸까요?"

EG 2008 · 17:26 · Filmed Dec 2008
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[상식밖의 경제학]의 저자인 행동경제학자 댄 애리얼리가 고전적인 착시현상과 직관에 반하는(때로는 충격적인) 연구결과를 통해서 우리가 의사결정을 할 때 우리의 생각과는 달리 얼마나 비이성적인지를 보여줍니다.

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It's become increasingly obvious that the dismal science of economics is not as firmly grounded in actual behavior as was once supposed. In "Predictably Irrational," Dan Ariely tells us why. Full bio

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