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Baba Shiv:
Sometimes it's good to give up the driver's seat

TEDxStanford · 9:47 · Filmed May 2012

Over the years, research has shown a counterintuitive fact about human nature: Sometimes, having too much choice makes us less happy. This may even be true when it comes to medical treatment. Baba Shiv shares a fascinating study that measures why choice opens the door to doubt, and suggests that ceding control — especially on life-or-death decisions — may be the best thing for us.

Neuroeconomist
Baba Shiv studies how “liking” and “wanting” shape the choices we make, and what that means in the world of marketing. Full bio