Amory Lovins:
Winning the oil endgame

TED2005 · 19:44 · Filmed Feb 2005

In this energizing talk, Amory Lovins lays out his simple plan for weaning the US off oil and revitalizing the economy.

Physicist, energy guru
In his new book, "Reinventing Fire," Amory Lovins shares ingenious ideas for the next era of energy. Full bio