Adam Sadowsky

How to engineer a viral music video

14:28 •
Filmed Jan 2010 at TEDxUSC
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The band OK Go dreamed up the idea of a massive Rube Goldberg machine for their next music video — and Adam Sadowsky's team was charged with building it. He tells the story of the effort and engineering behind their labyrinthine creation that quickly became the YouTube sensation "This Too Shall Pass."

Adam Sadowsky
/ Creative entrepreneur

As the president of Syyn Labs, Adam Sadowsky merges art and technology to create interactive projects big and small.  Full bio.

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