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Adam Sadowsky:
How to engineer a viral music video

TEDxUSC · 14:28 · Filmed Apr 2010
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The band OK Go dreamed up the idea of a massive Rube Goldberg machine for their next music video — and Adam Sadowsky's team was charged with building it. He tells the story of the effort and engineering behind their labyrinthine creation that quickly became the YouTube sensation "This Too Shall Pass." (Filmed at TEDxUSC.)

pin This talk was presented to a local audience at TEDxUSC, an independent event. TED editors featured it among our selections on the home page.
Creative entrepreneur
As the president of Syyn Labs, Adam Sadowsky merges art and technology to create interactive projects big and small. Full bio

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