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Alex Laskey recommends

The energy software designer shares his favorite books and articles about behavioral science.

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    Influence: The Psychology of Persuasion

    Robert Cialdini
    Harper Business, 2006

    Leading behavioral scientist Robert Cialdini gives an eye-opening tour of the psychological mechanisms at the heart of persuasion, including the powerful notion of social pressure I describe in the talk.

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    Predictably Irrational: The Hidden Forces that Shape Our Decisions

    Dan Ariely
    Harper Perennial, 2010

    Behavioral economist, best-selling author and popular TED speaker Dan Ariely examines the hidden forces that shape people’s decisions and actions, such as how social norms can often be more powerful than market incentives.

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    Richard H. Thaler and Cass R. Sunstein
    Penguin, 2009

    Richard Thaler and Cass Sunstein draw upon decades of behavioral research to reveal how better information can nudge people toward better choices, ranging from energy usage to health to finances.

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    Thinking, Fast and Slow

    Daniel Kahneman
    Farrar, Straus and Giroux, 2013

    Nobel laureate Daniel Kahneman, who gave the TED Talk 'The riddle of experience vs. memory,' explores how behavioral economics and cognitive biases influence our everyday decision making.

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    Social norms and energy conservation

    Hunt Allcott
    Journal of Public Economics, October 2011

    Renowned economist Hunt Alcott’s evaluation of Opower’s behavioral energy efficiency programs at 17 different utilities across the United States.

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    Understanding and motivating energy conservation via social norms

    Robert Cialdini and Wesley Shultz
    William and Flora Hewlett Foundation, 2004

    The original 'doorhanger' experiment I describe in the talk, explaining how households in San Marcos California responded to a range of behavioral messaging about energy conservation.

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    Behavioral Design: A New Approach to Development Policy

    Saugato Datta and Sendhil Mullainathan
    Center for Global Develoment, November 2012

    This is an accessible explanation of how to apply behavioral science concepts in designing programs and policies.