Discuss this talk: What we can learn from spaghetti sauce ( Malcolm Gladwell )
About this Talk
Tipping Point author Malcolm Gladwell gets inside the food industry where differences between chunky and smooth, spicy and mild, sweet and sweeter, can mean the difference between success and failure.
About Malcolm Gladwell
Deft lateral thinker, detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food,... Read full bio »
Related Talks
Get TEDTalks Delivered
New talks are released weekly. Subscribe to our newsletter or RSS feeds, and be the first to know ...
Related Themes
Related Tags
Share this talk
TED's mission is to spread ideas, and we encourage you to share these talks widely: Email them; link to them; embed them in your website; show them in your classroom; discuss them at a salon... All our videos are distributed under a Creative Commons license, so they can be freely played and reposted (so long as you follow certain guidelines).

