Joachim Horn: An easy way to cook up innovation

About this talk: Joachim Horn wants engineering to feel more like cooking - so he created simple ingredients that can be easily mixed to make smart technology. With units that connect objects to each other and the Internet, he wants to reinfuse technology engineering with joy and ease, so anyone can be an inventor.

About this speaker

A mechanical engineering graduate and co-founder of the Imperial College Design Collective in London, Joachim fused his passion for design and tech to develop SAM. SAM, dubbed the “Lego of the Internet generation,” is the world’s most engaging Internet of Things toolset, destroyer of disinterest, which levels the playing field and lets you become the inventor.

About this event

TED@UPS was a TED-curated event featuring a diverse group of speakers from across the UPS community. Jointly produced by TED and UPS, the event put a spotlight on ideas, projects and insights that will contribute to the importance of pushing forward through obstacles.
For more details on TED@UPS, visit

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