Bob Nease: How to trick yourself into good behavior

About this talk: By now, we all know that people make lousy decisions and behave badly. We eat the cake, wait until the last minute to do our taxes, and generally work against our own self-interest no matter how much we want to succeed. So...what can we do to fight it? Behavioral scientist Bob Nease shares some tricks to align our good intentions with our actions.

About this speaker

Dr. Bob Nease’s recent book, The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results, offers practical strategies to help people improve their behavior. Before becoming a writer, Nease was the chief scientist at Express Scripts, where he researched how behavioral science could improve health care. Under his leadership, the company developed strategies that improved decisions while preserving choice for millions of patients.

About this event

TED@IBM was a TED-curated event produced in partnership with IBM. The third installment of TED@IBM brought a diverse collection of speakers and performers who recognize that ingenuity starts with one thing: a spark. And regardless of where the spark takes hold, inspiration demands action to reach its greatest potential.

About TED Institute

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