This years theme invites people to think of the current innovative ideas and creations which are being processed by millions of people around the world. The creative spark is the first step in generating new ideas and the main purpose is to spread these concepts on a global scale. Nonetheless, in the 21st Century there has been a surge in the technological field and this is yet to cease to grow. Finally, as innovative ideas are sky scraping, sustainability must be taken into account. This is extremely important as its one of the many struggles companies deal with on a daily.