Name: Online social change: easy to organize, hard to win
Uploaded: 2015-02-02T16:02:54Z
Duration: 16 min 2 s
Description: Today, a single email can launch a worldwide movement. But as sociologist Zeynep Tufekci suggests, even though online activism is easy to grow, it often doesn't last. Why? She compares modern movements -- Gezi, Ukraine, Hong Kong -- to the civil rights movement of the 1960s, and uncovers a surprising benefit of organizing protest movements the way it happened before Twitter.

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Today, a single email can launch a worldwide movement. But as sociologist Zeynep Tufekci suggests, even though online activism is easy to grow, it often doesn't last. Why? She compares modern movements -- Gezi, Ukraine, Hong Kong -- to the civil rights movement of the 1960s, and uncovers a surprising benefit of organizing protest movements the way it happened before Twitter.

Zeynep Tufekci: Online social change: easy to organize, hard to win

Online social change: easy to organize, hard to win

A tweet reveals Turkish media's censorship, sparking a digital uprising that underscores the power and pitfalls of online activism.

The Civil Rights Movement's meticulous, slow groundwork contrasted with today's quick digital mobilizations, revealing a depth gap.

Digital activism's rapid scale-up lacks the organizational depth to navigate challenges, akin to startups growing without a clear path.