Co-Founding In A Crisis
Yousif Alawoad & Daniel Lee |
TEDxAngliaRuskinUniversity
• December 2021
Ever waited for the perfect time to start a business? In this talk, co-founders of clothing brand theApparel and London-based lawyers Yousif Alawoad and Daniel Lee candidly explore the 21st century myths surrounding entrepreneurship.
This duo had the bright idea of starting a fashion brand during a global #pandemic.
In an entertaining, honest and vulnerable account of their own co-founding story, the pair celebrate the resilience that can be drawn from an imperfect business journey.
Follow their story on Instagram @theApparel
#brandbuilding #growth
This talk was given at TEDxAngliaRuskinUniversity using the TED conference format but independently organized by a local community.
Credit:
Video editor: David Rincon Jimenez
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