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提姆‧拉伯瑞克:三種 (有效) 放任品牌的方法
1,134,249 views |
Tim Leberecht |
TEDGlobal 2012
• June 2012
Read transcript
個人、公司或品牌可以緊密掌控自身名譽的時代已經過去 (假設真有過這時代的話)。網路交談和評論意味著,如果你是重要的,有關你或你的品牌的討論都將會無止無休、天馬行空、完全不受控制地進行著。提姆‧拉伯瑞克提出了三個重要建議,來接受控制權的流失、設計控制權的釋出、和運用失控來重申自身價值。
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