Sorry, this talk has not yet been translated into: Tibetan|Want to help translate this talk? Become a TED Translator.
3 ways to (usefully) lose control of your brand
1,119,692 views | Tim Leberecht • TEDGlobal 2012
The days are past (if they ever existed) when a person, company or brand could tightly control their reputation -- online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening about you that you have no control over. Tim Leberecht offers three big ideas about accepting that loss of control, even designing for it -- and using it as an impetus to recommit to your values.
