An unnoticed industry worth two trillion dollars a year is influencing almost every carbon emission. Sustainability solution seeker Solitaire Townsend calls this sector the "X industry" (where "X" stands for influence), and it includes professional services like advertising and PR firms, management consultancies, corporate law firms, lobbyists and more. In this eye-opening talk, she exposes the industry's massive but largely invisible influence on the environment -- and proposes ways they can use their creativity, inventiveness and knowledge to fix climate change instead of contributing to it.

Solitaire Townsend: Are ad agencies, PR firms and lobbyists destroying the climate?

Are ad agencies, PR firms and lobbyists destroying the climate?

A hidden $2 trillion 'X industry,' including ad agencies and PR firms, wields vast influence on global carbon emissions.

BP's PR strategy post-Deepwater Horizon showcases the 'X industry's' power to shape perceptions over environmental accountability.

Introducing a 'scope X' to measure the carbon influence of the X industry could pivot its vast creativity towards solving climate change.

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