Simon Sinek: How great leaders inspire action | TED Talk | TED.com

You have JavaScript disabled

For the best experience, please turn JavaScript on. Here's how

TEDxPuget Sound · 18:04 · Filmed Sep 2009

43 subtitle languages

View interactive transcript

Steve Jobs: How to live before you die

Simon Sinek has a simple but powerful model for inspirational leadership — starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers ...

Leadership expert

Simon Sinek explores how leaders can inspire cooperation, trust and change. He's the author of the classic "Start With Why"; his latest book is "Leaders Eat Last." Full bio

This talk was presented to a local audience at TEDxPuget Sound , an independent event. TED editors featured it among our selections on the home page.

Playlists to watch

Related talks

Learn more

8e5bd178be1c7a406225f2f55585243a62b5f3eb 466x718

Start with Why

Portfolio Trade
2011

Discuss

1741 comments

Enthusiastically agree? Respectfully beg to differ? Have your say here.

2000 characters remaining

Don't have an account? Sign up now — it's fast and free.

Sort comments by Newest Upvotes

There are currently no comments for this talk.

Show more comments