Simon Anholt

Which country does the most good for the world?

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It's an unexpected side effect of globalization: problems that once would have stayed local—say, a bank lending out too much money—now have consequences worldwide. But still, countries operate independently, as if alone on the planet. Policy advisor Simon Anholt has dreamed up an unusual scale to get governments thinking outwardly: The Good Country Index. In a riveting and funny talk, he answers the question, "Which country does the most good?" The answer may surprise you (especially if you live in the US or China).

About the speaker
Simon Anholt · Policy advisor

After 20 years working with the presidents and prime ministers of 54 countries, Simon Anholt has a plan to make the world work better.

After 20 years working with the presidents and prime ministers of 54 countries, Simon Anholt has a plan to make the world work better.