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施羅莫·本納茨：為明天而節約
2,030,275 views |
Shlomo Benartzi |
TEDSalon NY2011
• November 2011
Read transcript
想像從下星期開始存錢很容易，但是為甚麼不是現在呢？一般來說，我們想要花錢。經濟學家本納茨說這是我們存退休金的最大障礙。他提出一個問題：我們怎樣把行為性挑戰變成行為性的解決方案呢？
economics
psychology
money
behavioral economics
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