Ideas worth spreading

Saving for tomorrow, tomorrow

1,990,606 views | Shlomo Benartzi • TEDSalon NY2011

It's easy to imagine saving money next week, but how about right now? Generally, we want to spend it. Economist Shlomo Benartzi says this is one of the biggest obstacles to saving enough for retirement, and asks: How do we turn this behavioral challenge into a behavioral solution?

It's easy to imagine saving money next week, but how about right now? Generally, we want to spend it. Economist Shlomo Benartzi says this is one of the biggest obstacles to saving enough for retirement, and asks: How do we turn this behavioral challenge into a behavioral solution?

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

Shlomo Benartzi

Shlomo Benartzi

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Shlomo Benartzi uses behavioral economics to study how and why we plan well for the future (or fail to), and uses that to develop new programs to encourage saving for retirement.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.