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The art of choosing

Sheena Iyengar  TEDGlobal 2010  July 2010
Sheena Iyengar studies how we make choices — and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. P…
This talk was presented at an official TED conference, and was featured by our editors on the home page. 
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