Ideas worth spreading

How to get your ideas to spread

7,410,415 views |

Seth Godin |

TED2003

• February 2003

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

Join an online community of thinkers and doers to spread ideas of your own.

About the speaker

Seth Godin

Marketer and author

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Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead.

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This talk was presented at an official TED conference. TED's editors chose to feature it for you.

Join an online community of thinkers and doers to spread ideas of your own.