Name: Sweat the small stuff
Uploaded: 2010-06-09T09:05:00Z
Duration: 12 min 20 s
Description: It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.

It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.

Rory Sutherland: Sweat the small stuff

Sweat the small stuff

Sutherland posits that immense, costly solutions often overshadow simpler, cost-effective ones, using the Eurostar as an example.

Behavioral economics reveals that human behavior is disproportionately influenced by minor changes rather than force or expense.

A call for a 'Chief Detail Officer' in businesses and a 'Ministry of Detail' in governments to focus on small yet impactful solutions.